critical mass is an international experience design agency that focuses on building exceptional customer experiences. As a project manager on the Nissan and Infiniti usa account, I led the execution of many client asks. below are just a few examples:

HIGH-PROFILE CAMPAIGNS

These projects involve new-vehicle launches, sales events, user experiences and other highly-visible initiatives generating exciting buzz for the company, enabling users to submit leads and ultimately driving sales for the client. With extremely confidential content, very specific launch times, the need to coordinate marketing strategies with multiple media agencies, and the complex technical feasibilities, these projects need to be exceedingly organized and fully thought out to be executed seamlessly.

MODEL YEAR UPDATES

These projects require a need to be highly detail-oriented. As a vehicle gets renewed from year to year there are always changes that need to be accounted for impacting many pages across the breadth of the entire website. It also requires diligent management of content decks, shot lists, design comps, translations etc. and the coordination of internal and third-party teams to ensure that all updates are legal and compliant. Applying the scrum methodology, I  enable the team to work at a high-efficiency level allowing these projects to launch as flawlessly as possible.

WEBSITE OPTIMIZATIONS

As technology continuously improves, site optimizations are regularly required to stay ahead of the curve and be on point for exciting digital user experiences. From site re-designs and page functionality enhancements, to moving into mobile-first methods, we have made vast user improvements that have made positive impacts to the client's bottom line. Working with the market research, marketing analytics, and SEO teams, there is always room to improve with new findings and ways of engaging the customers.